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| More brands and labels are selling eco-friendly and ethical fashion in the western markets (Photo: Kuyichi) |
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The global market of ethical fashion quadrupled to approximately £175 million over the last four to five years, said Tamsin Lejeune, Founder of Ethical Fashion Forum (EFF) in the United Kingdom, at a seminar held in October.
However, such fashion holds less than 1% of the entire fashion market on the globe. About 80% of fashion is produced in developing countries, and EFF hopes both consumers and workers can enjoy their lives. With the networking of EFF, 38 leading UK fashion businesses have expressed interest to ethically source from Africa to help improve the livelihood of African people.
Ms Lejeune defines ethical fashion as fashion made with minimal adverse impact on the environment and people, while maximising benefits for people.
According to EFF, buyers of ethical fashion in the UK are mainly women aged between 30 and 50, many of them are professionals at the workplace and loyal consumers of ethical apparel. In recent years, however, Ms Lejeune noticed an emerging group of ethical fashion consumers aged from 20 years old, who are relatively fashion-focused. Moreover, Marks & Spencer sold 1.1 million pieces of organic cotton apparel in 2008, which was fivefold from 2007.
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