 |
| The maternity apparel market in the US looks optimistic, says a recent market report |
|
|
|
Maternity apparel market in the US is projected to exceed US$4.8 billion by the year 2015, according to a recent Global Industry Analysts report. This is primarily driven by the popularity of fashionable maternity wear, explosion of celebrity pregnancies, and growth of e-commerce in recent years.
Maternity apparels came to limelight in recent years with the explosion of celebrity pregnancies, popularity of fashionable maternity wear, and growth of e-commerce. There is a growing tendency to postpone pregnancy at one end, and growing frequency of teenage pregnancies at the other end. Consequently, pregnancy age spectrum has widened in recent years and altered the market requirements and opportunities.
The maternity apparel industry is highly competitive and fragmented, as stated by the new market research report on maternity apparel. The prime reason for the high levels of competition is the low-level entry barrier. Several players attempt to create a niche market with special focus on specific parameters such as size, color, style, fashion, and design. Specialty retail chains, department stores, discount stores, independent stores, and internet-based retailers continue to compete for market share at all levels.
Key players include Amoralia Ltd, Arcadia Group Limited, Blossom Mother and Child, Destination Maternity Corporation, Goddess Bra Company, Isabella Oliver, Liz Claiborne Inc, Mothercare plc, The Gap and Triumph Apparel Corporation.
|
| We are collecting readers' comment for improving our website. If you are willing to help, please CLICK HERE to complete a survey. Your comments matter. |
|
|
|
|
| Copyright © Adsale Publishing Limited. Any party needs to reprint any part of the content should get the written approval from Adsale Publishing Ltd and quote the source "ATA Journal for Asia on Textile & Apparel", Adsale Textile English Website - www.AdsaleATA.com. We reserve the right to take legal action against any party who reprints any part of this article without acknowledgement. For enquiry, please contact Editorial Department. |
Write a mail to the editor : 
