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US plus-size retailer expands outlets as economy improves
Issue date:03/03/2010
Source:Journal for Asia on Textile & Apparel
(MP)
Plus-size clothing market is a growing niche market in the US
Plus-size clothing market is a growing niche market in the US
Catherines Plus Sizes opened 33 stores in outlet centers across the United States in February. Offering classic career and casual clothing at outlet prices, these outlet locations cater to women wearing plus sizes (16W to 34W and 0X to 5X).

"Following this month's planned openings in outlet centers, we will have grown to nearly 500 locations nationwide. In an environment where few retailers are expanding their store base, we are especially pleased for the opportunity to serve our customer through the growth of our brand," said Carol Williams, President of the company.

Positioning as "Fit Specialists" in the plus-size market, Catherines Plus Sizes offers extended sizes up to 34W.
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