Unique trends in China lingerie market identified
China’s lingerie, underwear, legwear and pajama market has grown at a rate from 5% to 7% since 2000 to 4.8 billion euros, according to international lingerie fair organizer Eurovet.
Women’s undergarments have enjoyed even more rapid growth, up 16% in 2007, though rapid growths turned more stable due to the economic crisis since late 2008.
In China, shapewear remains a priority and the structuring, sublimating, and mastering of silhouettes is essential as well. Young Asian women are particularly interested in technical products that can improve their figure, according to Eurovet. This reflects in the fact that 90% of bras are sold with padding in the region.
Sporty lingerie becomes more important and was worn during the 2008 Olympics. Recently introduced into the market, this category of lingerie has been available in department store counters mainly in urban China.
Cotton remains the star fabric, favored by most young women, surpassing silk or silk/polyester blends.
Eurovet organized the fifth edition of the Shanghai Mode Lingerie 2009 in Shanghai on October 19 and 20 this year.
AWI outlines three trends of premium apparel
With a slowing economy, consumers, especially those in major advanced economies, are more likely to pick up affordable and quiet luxurious items. They also became more eco-conscious when purchasing apparel, according to Australian Wool Innovation (AWI).
At the SpinExpo Shanghai fair this September, AWI commented that consumers were increasingly driven by three key trends when purchasing apparel.
• Conscious consumption – Consumers are becoming aware of the economic and environmental impact of their decisions; wool has low environmental impact and is long lasting.
• Affordable luxury – Consumers are seeking products of better quality, service and experience. The notion of luxury is being redefined and is within reach of a much larger consumer segment.
• Quiet luxury – Consumers do not want to appear ostentatious and want items that will last. The demand for lasting luxury at an affordable price is the key inspiration for the 2010/11.
Chinese sportswear brand reports a 30% rise of revenue in first half
Hong Kong-listed Li Ning Group Limited, a leading sports brand enterprise in China, reported a rise of 32.4% to RMB4,051.9 million in revenue during the six months of 2009.
Li Ning Group registered a higher revenue in the first half this year |
“During the first half of 2009, the impact of the global financial crisis continued, and China’s, as well as the world’s economies, had been adjusting amid the turmoil. As the series of economic stimulus packages promulgated by the Central Government started to take effect, China’s economy showed signs of recovery in the second quarter. Leading economic indicators are pointing to a recovery primarily driven by the government,” said Li Ning, company chairman.
During the first half, the company went on expanding and improving the sales channel, and adjusted its product research and design to better align with consumer preferences in different market segments.
Li Ning Group had 7,550 retail outlets in China by this June, 633 more from last year. It had approximately 130 distributors operating a total of 6,464 franchised retail stores nationwide as well as a total of 345 directly-managed retail stores in the nation.
Additionally, the company opened its first flagship store in Singapore this July to expand into the badminton market in Southeast Asia.
New Pantone cards help reduce color development time
Pantone, a member of X-rite, recently launched an updated 4” x 4” Pantone Fashion + Home Smart double-layered cotton swatch cards, which can reduce the time and costs of a color development process by half.
With a palette of 1,925 colors selected specifically for their relevance to the fashion and home furnishings markets, the cards serve as a tool to accurately specify, control and communicate color choices, Pantone says.
Indian firm promotes tagless labels for apparel
Star Labels Pvt Ltd from India commenced production of tag less labels, which is also known as heat transfer labels for the apparels and garments industry. It invested over Rs 10 million in plant and machinery.
According to Nirav Thakkar, Managing Director of the company, the entire garment and apparel industry — from intimate apparel to industrial wear, from performance sport wear to high street fashion wear — needs tagging / labelling which bears information of size, wash-care, company logo. “The garment and apparel manufacturers in India are still using the woven neck labels which often causes itching or irritation especially during hot summer”.
The printing ink used in the production of these transfer labels is FDA approved. It does not contain harmful PVC, phthalate and lead in the ink. There is a lower risk of counterfeiting. It is cheaper to get the tagless label printed and heat transferred instead of making a tag label. And it is cost-effective for apparel and apparel manufactures in terms of materials and labour, the company explains.
Some entrepreneurs in India have adopted this approach and slowly bigger companies are considering switching to heat transfer labels, Mr Thakkar added.
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